Since April 2010, a number of Chinese environmental NGOs have released a series of Green Choice Alliance investigative reports, which have built up public recognition of pollution problems in the IT industry. After a long period of reluctance and resistance, Apple finally overcame their original state of denial and began to communicate with the environmental NGOs and to comprehensively follow-up on the questions raised by the NGOs. The environmental NGOs hope that Apple can take this good practice and extend it to more suppliers.