ANTA has opened a store with sustainable feature on Wukang Road in Shanghai, called ANTAZERO Store, which focuses on many low-carbon initiatives. It is reported that this is also the first carbon neutral store in China's footwear and apparel industry certified by a 3rd party authoritative organization.

How can a store achieve zero carbon? This store is committed to reducing carbon emissions throughout the entire process, from products, packaging to decoration materials, from energy use to store operations. For example, during the decoration and construction process, retaining the original walls and floors, purchasing second-hand equipment, and using recycled air conditioning and lighting fixtures have enabled ANTA's zero carbon mission store to achieve emissions reductions of over 30% in terms of building materials, transportation, equipment, and construction electricity.

The pockets of discarded clothing, fabrics of various colors, corners of different shapes, and parts of defective shoe uppers... These remaining parts from the production process have now become artistic displays, installation props, and environmentally friendly concept homes in ANTA stores, fully presenting ANTA's new sustainable featured space.

For the understanding and positioning of this store, in the words of Anta brand CEO Xu Yang, it is "hoping to turn sustainable features into sustainable business growth drivers in the commercial society". It can be seen that the ANTAZERO Store is a new attempt by ANTA to deeply integrate sustainability and business.

(The above content is provided by the brand, and the authenticity of the data is the responsibility of the brand. )