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A Touch Away: Document Green Living, Track Pollution, and Go Low-Carbon

“Environmental Protection at Our Fingertips” Public Campaign Series

Blue Map Calender

We all contribute to the making of a beautiful China. In 2017, Blue Map launched the "Share" function, which allows users to upload pictures of blue sky, rivers, pollution, people and nature, record and provide visual data for the change of air quality in the city. Different watermarks can be selected on each photo containing: air AQI indices, Environmental Protection at Your Fingertip, temperature, humidity, etc. In 2018, Blue Map and the China Environmental Journalists Association launched the "Environmental Protection at Your Fingertips" campaign, which advocates taking photos of beautiful China, showcasing the achievements of ecological civilization construction, and superimposing air watermarks to call for more citizens to protect the blue skies.

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Snapshot lightens up neighborhood garbage sorting

To help promote the establishment of waste separation systems in 46 key cities, in May 2020, IPE and Vanke Foundation jointly developed a waste map and, under the guidance of the China Forum of Environmental Journalists launched the "Snapshot Lightens Up Neighborhood Garbage Sorting" campaign. The campaign encourages the public to research, upload and identify the garbage sorting situation in their neighborhoods through the App's garbage sorting function, hoping to promote the active participation of urban residents in garbage sorting, reduction and recycling through data crowdsourcing and citizen participation, and to build a better home with blue sky, green land and clear water!

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Biodiversity Snapshot

Biodiversity is the basis for human survival and development, the bloodline and foundation of the Earth's living community. With population growth and the expansion of human economic activities, global biodiversity is facing serious threats, and the conservation of biodiversity requires government and professional organizations to carry out, as well as extensive public participation. In 2021, IPE launched "The "Environmental Protection at Your Fingertips - Biodiversity Snapshot Campaign" under the guidance of the China Forum of Environmental Journalists. The campaign encourages netizens to submit pictures of species through Blue Map, introducing AI recognition function to help users easily identify the species photographed, while overlaying environmental, meteorological and geographical information to form a crowdsourced record of species distribution. We hope to see more partners joining the campaign to map the distribution of species in China!

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Climate Action Checklist

Climate change mitigation and adaptation requires everyone’s participation and contribution. Saving one kilowatt-hour of electricity, refusing to use one set of disposable tableware help reduce greenhouse gas emissions. To enable the public to learn about climate change and join in climate actions, IPE jointly launched the "Climate Action" with WildAid on the Blue Map APP. In June 2024, with the guidance from China Forum of Environmental Journalists, IPE launched activity “Climate Action for a Beautiful China” with Haidian and Chaoyang District Bureau of Ecology and Environment. It aims to motivate the public to make their contribution to building a beautiful China by making concrete climate actions in daily lives.

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Carbon Footprint Snapshot

With the promotion of the "Dual Carbon" goal, the concept and regulations of low carbon development are receiving more attention. However, people are often unaware of the embedded carbon emissions in clothing, food, housing and transportation, as well as how to identify low carbon products and judge the effectiveness of low carbon behavior. Based on the "China Products Carbon Footprint Factors Database", IPE and its partner Carbon Talk developed the Product Carbon Scan on the Blue Map APP. It allows users to calculate the carbon emissions after taking photos or selecting an object, learn about the product carbon footprint, make green consumption choices and contribute to carbon reduction and carbon neutrality!

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Plastic Reduction Campaign

Promoting plastic circularity and controlling plastic pollution require multi-stakeholder participation. The public, more than a mere "consumer", are observers of how plastics pollution control policies are implemented when they purchase, use and dispose plastic objects. Since June 2022, with support from institutions such as China Environmental Protection Association and United Nations Development Program (UNDP), IPE developed the "Plastic Recycling Map". IPE also launched the activity “Low-carbon traveler for a Beautiful China” with partner organizations and the guidance from China Forum of Environmental Journalists. The public are invited to take pictures of their own toiletries and record if the hotels provide disposable toothbrush, toothpaste, soap, shampoo, slippers, comb. Data analysis and case studies will then be conducted to promote hotels across China to implement plastics reduction policies, and contribute to achieving “Dual Carbon” targets and the construction of a Beautiful China.

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